In 2019, I joined the team at BaubleBar. What ensued was a fulfilling tenure with the award-winning accessories brand. I started as the brand’s Social Media Coordinator, and at my departure four years later, I was a senior member of the team.

The brand is small, so as a Senior Marketing Manager, I wore a lot of hats. Mainly, I oversaw all of the brand’s content strategy and copywriting work across all marketing channels. I was also the point of contact/project manager for any larger campaigns and collaborations.

Standout accomplishments include the brand’s first comprehensive copy, voice, and style guide, Black Friday/Cyber Monday content strategy, an SEO blog launch, collaborations with Disney, Warner Bros., the NBA, the NFL, and the MLB, and a new tagline.

Click the following links to view examples of some of the work I took on in my time at BaubleBar.