MLB Collection

The Background:

After the success of both the NBA and NFL collections, the brand was becoming known for its sports collaborations — so adding another professional league to the mix just made sense.

The Challenge:

Similar to the previous two sports collections that we launched, this project also required an extensive amount of research on the MLB, its fans, and the demographic that our content and copy would serve to reach. One important nuance with this collection is that we wanted to keep these sports launches exciting — while it seemed like a natural next step, this launch was really an answer to the hundreds of requests we had gotten from customers asking for MLB accessories. We wanted them to know we were listening.

The Solution:

This launch relied heavily on a teaser strategy. We used our community’s voice to create our own content, sourcing the comments we received over the past year that had asked for a collection featuring MLB teams and repurposing them for our own assets.

A huge advantage of this project was that we were already well-versed in what kinds of content and copy resonated with a sports-minded audience. I was able to strategize more efficiently with our creative team to concept exactly the kinds of assets we needed to create.